Pinterest Marketing for Coaches
Been thinking about using Pinterest to market your coaching business?
I've had a firsthand look at the power of using Pinterest to drive targeted traffic and qualified leads to an online business.
But as a coach with a full schedule, you want to stay focused on work in your zone of genius: actually coaching clients and growing your business.
You're already spending plenty of time making content, whether it's a podcast, Instagram posts and Stories, your Facebook group, or blog posts.
But there's a better way to extend the reach of your content.
Work with me to develop a strategic Pinterest marketing plan that uses optimized written content on your website, plus graphics published daily on Pinterest.
These Pins create a stream of engaged traffic to your content, your website, and right into your client funnel.
PLUS this traffic continues to serve you in the years to come without further investment and very little attention.
👋 I'm Kristin, a personal growth podcaster and blogger who's deeply familiar with the life coaching industry.
As I began implementing Pinterest into my own marketing strategy and finding success, I started to notice that there were NO coaches utilizing this platform effectively. Or even trying!
There's a huge opportunity for forward-thinking coaches to get started on a fast-growing platform that provides predictable results.
And it's the perfect platform for someone who isn't seeing traction from their efforts on social media.
Here's the most important thing for you to know about Pinterest: It's NOT social media. It's a visual search engine.
That means 300 million monthly users are coming to Pinterest and actively searching for SOLUTIONS.
When the results provide visual inspiration in the form of Pins, an immediate emotional connection is created.
That user comes to your site to find the answers she needs and you develop trust and authority with your high-quality, generous content.
This is an untapped gold mine for coaches. Bloggers have discovered the power of Pinterest to drive traffic to their recipes, DIY projects, and how-to articles, but coaches haven't yet harnessed that same audience.
By showing up with your content where potential clients already are, you'll establish trust and authority in your niche and convert browsers into clients.
You'll have more interest in your work with no extra effort from you.
You'll get qualified consult calls because these potential clients "get" you.
You'll enjoy a consistent, steady stream of traffic month over month.
Running Facebook ads?
If you're running Facebook ads, you NEED to get in on the Pinterest ads game. Promoted Pins are fairly new so there's a huge opportunity for success at what is typically a lower cost-per-conversion in a less crowded space.
Plus, Pinterest users are actively searching for solutions to their problems. So when you jump the line to the top of the search results by paying for an ad, you're in a prime position to earn that click.
It combines the power of user search with paid traffic, resulting in qualified leads who are primed and ready for the solution you offer.
Set up a free call with me to uplevel your marketing strategy and get more clients using Pinterest.
Two ways we can work together:
Organic Pinterest Strategy
Ongoing article creation and Pinterest management.
These articles are usually created from podcast episodes that I repurpose into helpful written articles.
I create pins for each article and schedule them to be published on Pinterest to multiple boards.
Beginning at $650/month with $250 setup fee for new Pinterest accounts.
*Requires a Tailwind subscription
Promoted Pin Campaigns
Initial Promoted Pins campaign strategy and setup begins at $700.
With ongoing Promoted Pins management, I’ll monitor and tweak current campaigns for optimal results, providing monthly reports and recommendations.
Ongoing ad management: $300/month as an add-on to Organic Pinterest Strategy, $650/month a la carte.
*Plus daily ad spend — I recommend at least $20/day for length of campaign
Drive qualified traffic, automate your lead generation, and increase bookings with ease.
More about Kristin
Kristin Brown is a writer, podcaster, and serial entrepreneur who explores what it means to live and work with intention.
She runs a personal growth podcast called The Progress Project, where she and her best friend and co-host encourage women to make time for what they love.
Kristin is an Enneagram 1 and an INFJ. She’s also a mom of four year old twins and loves to bake, read, be organized, and learn obsessively about business.
